3
3
Boutique and lifestyle hotels acquired and repositioned in high-growth markets.
Investment thesis
3 is a hospitality platform specializing in the strategic acquisition, repositioning, and operation of boutique and lifestyle hotels in high-growth urban and resort markets across the United States. The company crafts authentic, design-forward guest experiences that integrate sustainability, local culture, and operating excellence. Repositioning underused hotels into differentiated lifestyle assets creates pricing power and demand that commodity room supply cannot match. As a growth core real estate position within hospitality, 3 pairs acquisition upside with disciplined operations. Returns are driven by repositioning execution, brand strength, and operating margin across hospitality cycles.
What 3 operates
- Acquires and strategically repositions boutique hotels
- Renovates and transforms property design
- Operates hotels with full-service management
- Deploys technology-driven guest engagement systems
- Integrates sustainability and local culture into the guest experience
Fund architecture
3 deploys investment capital through a consolidated stack of 7 platform funds, anchored by an originating Fund 0 vehicle and built out across Fund I through Fund VII. Each fund targets a distinct sub-strategy within hospitality & lifestyle, while operations and reserve funds provide platform infrastructure, liquidity, and co-investment capacity. The architecture concentrates capital in scaled vehicles and aligns terms to the cash-flow durability of each strategy.
| Fund | Strategy | Target size | Target return |
|---|---|---|---|
| Fund I | Urban Boutique & Lifestyle Hotels | $2.13B | 9% pref |
| Fund II | Resort, Destination & Branded Residences | $3.46B | 9% pref |
| Fund III | Hospitality Brand IP & Operating Platforms | $655M | 9% pref |
| Fund IV | Hotel-to-Residential Conversion | $910M | 9% pref |
| Fund V | Franchised-Flag Scaled Portfolios | $1.52B | 9% pref |
| Fund VI | Hospitality Ancillary Revenue & Technology | $1.31B | 9% pref |
| Fund VII | Hospitality Credit | $700M | 9% pref |
In 3 we backed durable demand and disciplined operations. The thesis is simple: own essential assets, underwrite conservatively, and let recurring income compound.Slate Blue Capital Investment Committee
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